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June 24, 2011

Lolavie

by Jennifer Anniston, 2011, so-so

Starts up as hairspray, one of the nastier flavors of Aqua-Net or VO5, heavy on the fake violet. Like the hairspray, it dries to a less harsh grapey-incense-nag champa plus a chemical overtone:  basically the strong, nose-itching odor of an old lady’s fresh bouffant “set” with half a can of hairspray, right out of the salon, small grandchildren sneezing in the wake. Add Parfum Sacré & you have her makeup. Throw in Odeur 53 and you have her purse, too.

I despise the very premise of celebrity scents: that a celebrity would have any skill in designing a fragrance, or even a sense of taste that anyone else would enjoy is preposterous. This one I was hoping would work out, be another harmless, mildly interesting Sarah Jessica Parker scent --or a damn weird Isabella Rossellini one. Jennifer Anniston is (or presents herself effectively as) nice, sweet-seeming, perhaps a little unsure of herself, very pretty but somehow you don’t hate her for it, basically innocent person. That her big signature fragrance is exactly like Grandma fresh from the salon is jarring, and disappointing somehow.


Got a free sample upon demand at Sephora.

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