Another pink juice review, this time it’s packaged in a cutesy cartoon cat’s head instead of a freaky Necromonger-couture bottle. Like Womanity, Hello Kitty tries to be all things to all women, or, in this case, girls. Unlike Womanity, it fails to be anything to anyone. Recall my entry on I Am King, now imagine a scent even more insipid, if that’s possible.
However, it’s 100% less cynical than that Sean John corporate melange; it stays on-message with its brand philosophy of a happy-happy, joy-joy kawaii-to-the-max lifestyle.
To that end, it’s mega-innocuous, and like most Japanese market oriented scents, it’s not there. Unlike other Japanese-market scents, this one is really not there. There’s no there there, it’s just about nothing. The carrier alcohol has to evaporate before any scent at all is noticeable, and when it does appear, it isn’t worth the wait. As a friend described, “If it was one of the Star Trek perfumes, it would be called The Neutral Zone.”
So what does it smell like already?! Damn little. The vaguest notes of something fruity, something floral, something air-freshenery, something pink. Something.
What that something is… your guess is as good as mine.
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