Walk into any Anthropologie store and the air is filled with light florals & fruitness, crisp paper, & a slight scent of wool & bark, all spelling out "eclectic girliness". Walk into a Gap store and it smells like their men's scent G7, a "personalized" line of bland, flat, boring pine/citrus/soapy men's colognes, spelling out "hipness thru conformity". So, it perplexes me that The Gap is condensing, bottling, and selling the air from their fancier, more fringey competitor on the upper level of the mall. Although Anthropologie sells many scents (from 3rd parties) themselves, and their scents add to the ambiance of the store, you still wouldn't get Mandarin Jasmine if you bought a bottle of each and mixed them. You'd get a rottenfruit-stinking mess and a ruined $180 handknitted sweater. And possibly a very cute coffeetable book. And glassware you HAD to have (it was on sale!!)
Nevertheless, Mandarin Jasmine is another Gap scent from their GapBody line of eau de toilettes, and like its stable mates it's a simple composition drawn from cheap chemicals; components you recognize from their uses in laundry detergent, air freshener, and dryer sheets, but formulated with subtlety, lacking the chemically assaultive edge that Bath & Body Works seems incapable of avoiding. Its notable predecessors, Dream and (the late, lamented) Grass are also fine examples of Gap Gets It Right. The former evoking Cheer laundry powder, but milder and less assaultive yet equally evocative; the latter is exactly like smelling a freshly mown, pure, damp lawn while on an acid trip (Exactly!).
Mandarin Jasmine's not particularly orangey, nor are its artificial florals obviously jasminey, it's a whispery fruity-floral. Thanks to the Magic of Chemistry, it conjures the scent of paper from a world where you can smell the materials each thing was made from. This clean, crisp paper scent smells of wood. The scent doesn't evolve as you wear it. It isn't sophisticated, nor seductive, nor strange. You put it on and feel like wearing a $150 petite floral cotton dress, listen to a random wispy-voiced singer/songwriter chick on your iPod, and go make cute tote bags out of your old socks.... but not like shopping at the Gap.
No comments:
Post a Comment